The Ruth and Bruce Rappaport
Faculty of Medicine, Technion.
The Challenge:
Defining a Distinct
Medical Identity
The Technion’s Faculty of Medicine faced a dual challenge: growing competition from leading universities and newly established medical faculties, alongside the need to clearly define its position within a parent institution primarily associated with engineering and exact sciences.
The task was to distil a sharp, distinctive identity in a crowded academic landscape and place the faculty at the heart of the scientific and technological conversation.
The Aha Moment:
Redefining What’s Possible
The branding process revealed a powerful insight: when the faculty connects engineering with medicine, technology with science, the lab with the clinic, and the campus with the Bat Galim neighbourhood, it doesn’t just advance medicine. It rewrites the rules.
In an era where medicine, advanced computation and AI are pushing the boundaries of what’s possible, the work of the Technion Faculty of Medicine creates a sense of beating the laws of nature. A kind of time travel, one pulse ahead of everyone else.
The Story:
Beating time
From this insight, Beating Time was born.
A story that translates a living, breathing campus and the breaking of time’s limits into a rhythmic, future-facing visual language. A graphic element of particles in motion, evoking a journey into a possible future, alongside warm imagery of the campus community and the Bat Galim neighbourhood, together shape a new vision of medicine and position the Technion Faculty of Medicine as one that is actively designing the medicine of tomorrow.
“The new story positions the faculty one pulse ahead, grounded in a clear understanding of what makes it truly distinctive.”
Credits
Project Management, Research, Brand Strategy, Concept & Creative Direction:
Alon Weinpress & Noa Weinpress, Weinpress Marketing
Verbal Identity, Messaging & Implementation Support:
Weinpress Marketing
Visual Language Development & Graphic Execution:
Levi Afuta & Neta Eshet, One Group
The Ruth and Bruce Rappaport Faculty of Medicine, Technion:
Prof. Ami Aharonheim, Dean
Noa Nof Steiner, Head of Administration
Stephanie Schneor, Head of Projects and Public Relations
