ALON
WEINPRESS
the vision
What
Drives Me
I believe every brand has a story worth telling – you just need to listen closely, shape it clearly, and find the right way to share it with the world. The sweet spot between strategy and creativity, between data and emotion, is where I thrive. That’s what guides me in every project: uncovering identity, highlighting what makes it unique, and creating real connection.
Co-Founder & CEO
Overview And Experience
Alon Weinpress is an innovative marketing expert with 20 years of vast experience in marketing, branding, micro-branding and change management in complex environments.
Pressing Stories. Crafting Success
Alon Weinpress is an innovative marketing expert with 20 years of vast experience in marketing, inbound branding, digital transformation, customer experience, and change management in complex environments.
Alon Weinpress built Tel Aviv University’s marketing department from scratch. As a marketing director at Tel Aviv University, Alon assembled and managed a team of 14 professionals, led TAU’s marketing and rebranding, and received the “Booster” award for digital innovation.
Alon Weinpress holds an MBA from Tel Aviv University, with honors. He is an experienced speaker, who appeared in major professional marketing and branding conferences, including the AMA symposium for the marketing of higher education in Atlanta. He co-wrote an article about TAU’s rebranding which was published in the Journal of Brand Strategy.
Articles & Publications
- Everything is media: A new approach to media and storytelling in the new digital era (published on 1 December in the Journal of Brand Strategy)
- Branding an academic superbrand (published on Feb 2018 int the Journal of Brand Strategy)
- Micro-Branding: The Next Big Thing in Modern Marketing (Hebrew)
- Time to Face It: Brands Belong to Consumers, Not to Companies or Marketers (Hebrew)
- Until someone fights for you — you’re not really a brand. (Hebrew)
- Community as a Driving Force Behind Unforgettable Brands (Hebrew)
- Branding in the Digital Age: A Never-Ending Story (Hebrew)
- Customer Experience That Sticks? Think Like a Film Director (Hebrew)
- Overlooked Branding Moments: From the Waiting Line to the Delivery Cap (Hebrew)
- Employer Branding: Still Relevant or a Thing of the Past? (Hebrew)
- Higher Education Marketing: 3 Challenges as the Academic Year Begins (Hebrew)
- Rebranding in Under 24 Hours: What Can AI Really Offer? (Interview featured in Globes)
- Nike Lost $27 Billion in a Single Day — And the Crisis Is Reaching the Empire of Harel Wiesel (Interview featured in Globes)
- New Era at Nike: What Challenges Lie Ahead for the Incoming CEO? (Interview featured in Globes)
